#Skin deep database verification#
Once verification has been achieved, personal care brands will receive their licensing contract. The process is expected to take approximately two months. Revenue from these fees go toward research and education efforts. To be achieve EWG Verification, companies pay a nominal initial application fee.
How Can a Brand Obtain the EWG Verified Mark? Product manufacturers must develop and follow current good manufacturing practices.Products must fully disclose all ingredients on the label, including ingredients used in fragrance.Products cannot contain any ingredients on EWG’s “Unacceptable” list, meaning ingredients with health, ecotoxicity and/or contamination concerns.
#Skin deep database skin#
Products must score a “green” in EWG’s Skin Deep® database.To earn EWG verification, a personal care product must meet the following criteria: It does not include sunscreens or products making claims of a medical nature, etc. This includes baby products, hair products, makeup, nail products, skin products, and oral care products. By bearing the mark, personal care brands are demonstrating to consumers that their product has met the strictest of criteria.
What Does EWG Verification Mean?Īccording to EWG.org, EWG VERIFIED™ aims to be the gold standard in the health and wellness space. According to their website, “For more than 12 years, EWG’s Skin Deep® has provided practical solutions to protect consumers from everyday exposures to chemicals in personal care products.”īased on the Skin Deep database, the EWG Verification process takes product transparency a step further. As of the writing of this article, the Skin Deep database now contains more than 70,000 products. Based on EWG research, Skin Deep evaluates products based on publicly available product information and provides a red, yellow or green score. The objective of the Skin Deep program is to help consumers find safer personal care products with fewer harmful ingredients. The EWG, or Environmental Working Group, has operated the Skin Deep database since 2004. Let’s take a look at the EWG Skin Deep database and dive into what it takes to go through their verification process.
On-label EWG verification provides environmentally conscious beauty brands - both big and small - with a unique opportunity to communicate brand objectives to consumers. Yet, the rewards of becoming an EWG Verified brand outweigh the difficulty. Obtaining EWG verification is a meticulous process, with strict standards. Including the EWG Verified mark on your clean beauty products provides shoppers with a shortcut to researching your formulation. Consumers are looking for reassurance directly on the product label about the safety of the ingredients.
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